Senior Director of Marketing

Administration · Columbus, Ohio
Department Administration
Employment Type Full-Time
Minimum Experience Senior Manager/Supervisor

General Description 

Apply your creativity and passion to a growing, innovative medical device company that is working to improve patients' lives. We take pride in a truly entrepreneurial environment, unique technical challenges, and a collaborative culture. We welcome you to explore Avation and be part of a talented group and an exciting company. 

Key responsibilities: 

We are seeking an energetic, creative, and experienced medical device marketer with skills in both strategic planning and tactical execution for marketing and product management. As a senior member of the Avation Medical Marketing team, you will be focused on establishing branding, launching our innovative, patient-centric neuromodulation system, contributing to pipeline expansion plans, and building our market presence. Specific responsibilities include: 

  • Lead the development of our annual and 3-year marketing plans with the goal of expanding awareness and market adoption of our technologies.
  • Refine and evolve product branding and messaging for physicians, payers, and patients for all Avation product families.
  • Create plan to prime the market, launch new products and execute strategies to expand market presence.
  • Spearhead voice of the customer studies designed to improve user experience (UX), market intelligence, and external communications.
  • Partner with internal stakeholders (R&D, Clinical, Management), external agencies and consultants to ensure that the voice of the market is incorporated into all product development and positioning plans.
  • Build strategic relationships with key industry players (clinicians, payers, distributors, and societies).
  • Plan and execute professional and consumer promotional strategies including presence at key conferences, and developing content for web, social media, and sales.
  • Develop and manage innovative and effective reimbursement strategies including pricing approaches and payer relations.
  • Develop strong understanding of current market dynamics and trends and provide recommendations on pipeline development opportunities.
  • Partner with sales leadership to develop sales training programs along with customer care leadership to develop operating procedures and messaging.
  • Oversee scientific and health economic publication strategy.
  • Create business metrics and dashboard to monitor the health of our business and marketing strategies. 

Required Qualifications: 

  • Masters' degree in Business Administration, Marketing, or related field. 
  • 4+ years of professional experience in MEDICAL DEVICE MARKETING, communications and/or sales. Strong preference for experience in start-up and small companies as well as experience with consumer-facing medical technologies and durable medical equipment distribution. 
  • Proven success medical device product management including the launch and growth of innovative medical devices in highly competitive markets. 
  • Deep familiarity with and compliance to FDA promotional guidelines for medical device marketing. 
  • Strong communication skills across a variety of mediums – spoken, written, digital and social media. 
  • Able to thrive in a fast-paced and dynamic work environment. 
  • Analytical thinking skills to identify and forecast emerging trends and challenges and proactively recommend tactics for Avation to follow to remain a leading competitor. 
  • Ability to travel domestically as necessary. 

Avation Medical’s Culture: 

We are seeking candidates who will embrace and embody the Avation E.D.I.C.T. 

  • Empower Patients: We empower patients to get their life back which motivates everything we do. 
  • Diversity Matters: We value differences and similarities. Our patients are diverse and so are we. 
  • Innovative Mindset: We embrace growing and improving, approaching challenges with excitement, innovation, integrity, and urgency. 
  • Commitment: We commit to acting with empathy, gratitude, kindness, and joy. 
  • Team: We are each other’s toughest critics, our biggest challengers, and loudest supporters. 

Location: Avation’s Columbus, OH Headquarters 

Search Firm Representatives Please Read Carefully 

Avation Medical does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Please, no phone calls or emails. 

Thank You

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  • Location
    Columbus, Ohio
  • Department
  • Employment Type
  • Minimum Experience
    Senior Manager/Supervisor